UGG is already widely known as a traditional Australian sheepskin product representative. In the past few years, the underlying meaning of the word UGG has changed several times. The concept of UGG has transformed from being simply handmade rugged boots made from pure sheepskin, into sheepskin boots that strive to provide ultimate comfort and warmth, and now following UGGTasman’s guidance it has evolved into a popular style based on creating beauty through nature and ruggedness. Therefore, UGG is no longer merely a product, but has become a popular fashion.